2016-09-23

Before the Beginning

Before the Beginning

My love affair with coffee began some time ago when I moved to Sydney . I remember I had most favorite shop in Sydney and every morning would start with one cup of coffee from Pablo and Rusty and head to my office, for many years, i would go to that particular coffee shop in Olympic Park in Sydney as coffee was absolutely amazing. Over time my interest in coffee and food developed, and around seven years ago I was working in accounting consultancy firm in Sydney, and trying to figure out if I could do anything with coffee and food.  Many hours of thinking and planning later, I came to the conclusion that a) I wanted to open a coffee shop, b) open the coffee shop in London where it is very difficult to find ideal coffee brew ratio and fresh produce grab and go lunch, and c) I was a bit of a wimp. Before I left Sydney, I was lucky to meet the most amazing coffee roaster, traveller, examiner and instructor, scientist Saxon Wright who has scientific approach to coffee.   We strongly believe that good coffee needs deliberate and considered research with an applied understanding of biology, chemistry and physics. We had long meetings and conversation how we can bring Australian coffee to London. Fast forward to 2015, and I finally arrived to London from Sydney.  It is a great city, with an artisan coffee scene that is beginning to flourish.  I started to look for locations in early 2015 for a coffee shop, but found nothing.  It was only after sometime, unit at Exhibition Road became available, and I quickly made the decision to take it. Development of the Brown and Rosie brand has pretty much been completed, and fit-out have started 3 weeks ago.  Below are photos of the site at the moment, and a virtual image of what the shop will hopefully look like.  I will continue to blog over the coming weeks to provide updates on the fit-out, and start to explain more about the coffee, tea, food, and other things Brown and Rosie will be serving!